Christmas truce for promoting sales

public

European Commission

Brussels

18/09/2015 - 00:00

Description

Should we use historical events in advertising?

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Speech Details

Language

(en) English

Speech number: 25756

Duration

08:51

Level

Intermediate

Use

Simultaneous

Domains

General

Terminology

Sainsbury's supermarkets, Christmas Truce, World War I, Royal British Legion, ASA Advertising Standards Authority, BBC Radio 4: Moral Maze, Paul McCartney: The pipes of peace, no man's land, fallen comrades, Christmas Eve, Silent Night, Jim, Otto, scurry back to their trenches, stationary company, Anne Frank, mawkish