Flowers for Valentine's Day

Valentine's Day, pointless exercise, consumer driven idiocy, economic downturn, unbeknown to us, moonstruck couples, utterly mortified, terrible blow, louche, bankruptcy, to set great store by, to cut back on overheads, discretionary spending, to make up for the loss, to be second to none, far-flung places, carbon foot-print, to bear in mind, nurturing, energy inputs, greenhouse, energy-intensive pumping system, fertilisers, fossil fuels, pesticides, carbon dioxide, virtually nil, to sell for a premium, rural development